allow people to personalize their digital lifestyles

In the physical world you tend to be defined by how you dress, your hair style, the brands you buy, the car you drive, where you live, etc. In the digital world nobody has really given any thought as to how individuals represent themselves in digital form – especially as we’re not all web-designers, programmers, etc.

We need the equivalent of tailors, painters, interior decorators, hair stylists, etc within the digital world.