Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

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m0rn1ngst4rI sometimes like to believe...

That every small, seemingly insignificant act of imagination actually has cosmic repercussions. That 3rd grade essay you wrote about the monster that used to live in your closet? Well it actually caused the birth of a little pocket universe in which your monster spawned, half formed and shadowy, given more and more substance with each reading of your essay – as long as people believed.
Convince a friend – or two, or ten – that he exists, and he gains depth and texture, and color… form a religion based on him and he gains strength and power beyond imagining.
But if you grow older, and the memory fades, and the story is lost to your past, your monster fades too, and eventually his universe shrinks and collapses and dissipates… until it’s gone forever. 4 years ago


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