Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

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Shop only from independent shops for 14 days


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Bente2012 3 years ago

Bente2012the nicest little store

bought gymshoes at the sportshop in my neighbourhood 3 years ago

Bente2012heavy metal

today I was at a small hardware store to buy a lock 3 years ago

Bente2012OK I cheated

I bought cheap shoes for the gym at a big-cheap-shoe-chain-store 3 years ago

Bente2012bags full of veggies

tried a small supermarket that was new to me 3 years ago

Bente2012a little something something

bought a card at the childrens book store
bought groceries down the street, among them a kind of candy I have never tried, to bring to work 3 years ago

Bente2012Ah the shops I discovered

bought gifts:
-there is a very nicely decorated chakra-oriented store in my neighbourhood. There I got some incense. It was wrapped beautifully in golden paper.
-A specialized chocolate store where I got a high percentage cocoa chocolate bar with lemongrass and one with crispy roasted cacoabean-parts. This is the shop where I can make my indoor-picknick with bio-cake a reality.

bought groceries at the organic shop:
bread, peanutbutter, gingertea, butter, yoghurt drink, milk, pasta, oranges 3 years ago

Bente2012New shops, new strategies

I have gotten used to shopping at big brand supermarkets. There I could see the prices of everything. Because money is tight for me very often, I could work out by myself in the peace and quiet of standing in between piles of food what I wanted to buy, how much I could buy for €10 and maybe put some groceries back or switch them for a cheaper version.
What I think is difficult about this goal is that I need to find new strategies to buy by budget. I need to communicate more with the store staff, say what I want, ask to put something back if I’m going over budget and not feel ashamed to do that.
I am having a lot of fun out of working on this goal and feeling fullfillment in a lot of ways I couldn’t have imagined before starting it. 3 years ago


today I got honey, bread, cream cheese, fruit&veggies, big mushrooms, mini onions in various colours, yoghurt drink, milk and cookies from the turkish neighbourhoodstore

it was shockingly expensive! I spend all the money I had on me and still came 60 cents short. “No problem, pay it next time”, said my neighbourhoodstore-turkish-man

“Hmm, the neighbourhoodstore-turkish-man must have been pretty delighted you stopped by!” said my boyfriend with a hint of mockery when I brought all this stuff home 3 years ago

Bente2012think and then buy

It’s so seductive to buy little things when I’m at work (in a little mall) or on my way home. This plan to only buy from independent shops has stopped me from a lot of impulse-buying. 3 years ago

Bente2012Today I bought...

-a diary, a journal and a present at a lovely paper store
-vegetables, fruit, spaghetti, milk, eggs and bread from my Turkish neighbourhood-shop 3 years ago

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