be awarded a project on guru.com

I don’t think people read body copy. I think we’ve entered a frenzied era of coffee-guzzling, fax-sending channel surfers who honk the microsecond the light turns green and have the attention span of a flashcube. If the first five words of the copy aren’t, ‘May we send you $700?’ word 6 isn’t read.

Luke Sullivan in Hey, Whipple, Squeeze This

1. Capture the reader’s attention like a stop sign and direct it like a road map.
2. Make an emotional connection before attempting to convey information.
3. Write headlines that offer a reason to read more.
4. Use pictures to attract and convince.
5. If you want people to read your text, make it readable.
6. Test before, measure after.
7. When everyone zigs, it’s time to zag.

From Why Bad Ads Happen to Good Causes by Andy Goodman.
Free publication! (PDF)

I came so close to being awarded a project by ParisianEvents.com

I suggested sending them a sample brochure design based off their website, which is what their project wanted – but of course they didn’t respond after I sent the design.

How rude…

While in search of all sorts of knowledge today, I signed up with Guru.

My fiance has used them as an employer, but I am trying them as a professional. I’ve already submitted my first bid, but who knows if I’ll be awarded the project.

I think this will be a great opportunity for more money experience in my field.

Anyway, if all works well, I may upgrade my account so I can view more projects and bid however many times I want. Guru has quite a few limitations on their Basic plan…