Dear 43 Things Users,

10 years after introducing 43 Things to the world, we have decided we have met our last goal: completing the incredible experience that has been 43 Things. Please join us in giving one last cheer to all the folks who have shared their goals with the world, as well as all the people who have worked at The Robot Co-op to build this incredible website. We won a Webby Award, published a book, and brought happiness to a lot of people.

Starting today, 43 Things users can export their goals and entries from the site. Starting August 15, we will make the site “read only”. 43 Things users will still be able to view the site and export their content, but we won’t be taking any new content from users. We hope to leave the site up for folks to see and download their content until the end of the year. Ending on New Year’s Eve takes us full circle.

It has been a long ride (one of our original goals was to "build a company that lasts at least 2 years” - we beat that one!) While we wish the site could live on, it has suffered from a number of challenges - changes in how people use the site, the advertising industry, and how search engines view the site. We wish the outcome was different – but we’ve always been realistic about when our goals are met and when they aren't.

As of today, you will be able to download your goals and entries. See more about that on the FAQ page. Thanks for 10 great years of goal-setting and achieving.

- The Robots.

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tour the Jiffy factory


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banjocatthe Zingerman's Bakehouse tour is an interesting counterpoint...

to the Jiffy Tour. The Bakehouse is a bit east, in Ann Arbor near I-94 exit #177 – tours are Saturday mornings, $5 (or more than a dozen boxes of Jiffy Mix), and on hold ‘til after the holidays. The Jiffy focus on value and making things easy and good for the home baker, and the Bakehouse focus on handmade production and luxury ingredients, plus of course the whole scale thing, make for fascinating similarities and differences. On the whole I enjoyed the Jiffy tour more (really now, conveyor belts and hairnets! are hard to beat) but have to admit the Zingerman’s samples were mighty tasty. For anyone looking for tours in the general SE Michigan area, it’s a good pairing. 8 years ago

mib7Jiffy Tour

My friend almost backed out due to busyness, but she’d forgotten to cancel our tour reservations so we decided to go after all. I’m so glad we went!

The tour was folksy and charming. Our tour guide was a very knowledgeable and sweet middle-aged woman who’s worked in the factory since she was 18. We went on Halloween, and she had dressed in costume for the morning group of second graders. Our group was just my friend and I, and a couple from Texas. Our guide presented a low-key, but very informative speech along with a slide show (no, not powerpoint! a slide projector show!) in a paneled room that looked like a 1970’s rec room. Then we donned our hairnets and followed her through the factory. Those little white and blue boxes zipping along the conveyor belt, being filled with corn muffin mix or white cake mix, was fascinating and exciting. Jiffy is a pretty cool company that spend $0 on advertising.

Our tour included cookies baked by our tour guide and 2 complimentary boxes of mix. Such fun! We’re going back in the summer when Jimbo and my sister can come too. 8 years ago

mib7The Jiffy Factory

It’s big and really cute! 8 years ago

mib7This Tuesday

I told a friend about this tour and she’s arranged for us to go as part of her birthday-month kick-off. I’m excited! 8 years ago

banjocatVery cool!

and easy to arrange too – they do tours each weekday. I called and was able to make a reservation to just join in with a school group, so took a few hours off work Friday and headed over. Definitely recommended for anyone in / passing through SE Michigan. 8 years ago

banjocatWow, google ads popped up a review...

of the tour after I’d added the goal just now. Michigan White Winter Wheat! Hairnets!! Miles of conveyer belts!!!

In case it doesn’t show up again, it’s a Michigan is Amazing review, here.

Definitely need to schedule a day off work to go check it out… 8 years ago

mib7Why haven't I done this?

I live less than 30 minutes from the Jiffy factory. It’s where delicious corn bread mix and little boxes of cake mix are made. I’ve been talking about going there for years. My husband, my sister and a friend have all expressed interest in going too! I’ve got to go there! 8 years ago

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